Branding in the Wedding World

Branding is an over used word in the arena of marketing. When we speak of Branding the type that most marketing agencies (i.e. the big ones on Madison Ave.) are speaking of is associated with multi million dollar advertising budgets which doesn’t happen with small...

Does your Business card matter?

This past week in doing some private coaching with an exceptional group of wedding professionals, we got off into one of those sideline discussions. This particular discussion was about business cards. In our discussions the opinions flew back and forth, “I like it...

Seven Deadly sins of sales (7 of 7) Follow up

I used to say that follow up could best be described by its initials (FU). Fact is the decision making process of people has dramatically changed in the past 8 years. They are taking more time to make a decision and allowing more information into that process. Most...

Seven Deadly Sins of Sales- (5 of 7) Optimist

Most of my life, I have been taught to think positive; To look at the bright side of things and to find the good in all situations. Fact is, I had tried that up to about 5 years ago, when I finally decided that being an optimist wasn’t enough. I had to find a better...