Business of Weddings Course descriptions
Marketing to Brides Effectively. Brides are a different client type who is filled with more emotion than any other customer type. You need to market to them differently than the way you would any other client. Learn the ways to reach your target Bride better and stop wasting advertising dollars on Ads that will not work.
The Great Secret to Effective Marketing. Many times a business will form their marketing strategy based on what their competition is doing. Here’s some advice; Don’t. Your business should market it’s strengths, andnothing else. You will learn the 5 M’s of Successful Marketing which will help give you focus and drive in the better bottom line results you want.
The Parable of the TeePee. All Marketing mediums are not equal and all marketers are not good at all mediums. There is a difference and a distinction between mediums that will help you show your strengths in the best formats. Here you will learn of the 8 different ways effective Wedding Businesses bring in more Brides and how to adjust your marketing strategy to better find Brides who Buy More.
Sell More Brides. The sales techniques of the 80’s and 90’s are long dead and when selling to brides, it is crucial that you use a sales strategy that is parallel to how she buys. You will learn the steps in getting the Bride off of Logic and onto the Emotion of her day- this is where the sale is made because 95% of all buying decisions are made. Learn the steps to get her True Budget and how to overcome the Bride who wants to “think it over”. Increase your closing ratio by learning how to get More Trust and stop coming off “salesy”.
Bridal show success secrets. If you have ever worked a Bridal show, only to see Hundreds of Brides walk by and not get a single booking, this CD is for you. Fact: Bridal shows work when you work them right. Learn the Before, During and After methods of getting More Brides. You will also learn the Reason why Brides buy at a Bridal show, the Stepped Process of the Bride and how to overcome Bridal Buying Reluctance.
7 steps to a stress free wedding(.pdf). Need a something that will bring brides to an appointment? The 7 Steps to a Stress Free Wedding PDF is a product Designed for Today’s Busy, Stressed out Bride. This is an excellent tool for you to use in getting the Brides to come and simply meet with you. When used effectively, you will be able to get more Brides in front of you who are serious buyers. Statistics prove that when a Bride is in front of you , your chances go through the roof of closing them and changing them from prospect to customer. You will have redistribution rights to Brides for the life of your business.
Getting on the preferred vendors list. It’s no state secret that getting on a list that is handed out to brides is a good thing. The problem is everyone knows it and is a bothersome pest in trying to get on the list. Did you know that getting on the preferred vendors list requires a strategy and following the proper steps? Learn the ways to successfully getting more warm referred leads from sources that meet with hundreds of Brides a year.
Networking nitro. Proper networking is one of the most under used marketing methods in the wedding industry. If you want a strategic edge, form a better networking strategy. Word of Mouth Advertising is the best way to get customers who will have a shorter sales cycle, will spend more, and end up referring you more often. Gaining a strategy of how to get more people to refer you more often is key to growing your business and building your bottom line.
Start here today. Whether you have just started your wedding business or are a veteran of many years, “Start Here Today” will help you understand the foundational elements to marketing and selling to Brides. Jump start where you are at by following some of the easy to implement strategies which will give you a statistical edge over the competition and help you gain over last year’s results.
Measuring and Managing. If you don’t measure it, it is almost impossible to manage it. Learn the key areas of your business which you need to Measure, how to measure them accurately and how often to apply those measurements. Further learn the 3 points of conversion which will help you to increase your ROI on Marketing, and get more Brides to push through your process faster and with more ease.
Overcoming the price bride interview. Brides don’t know how to buy your products and Services. That is why they ask you “what’s your price. Learn how to get past price and onto what really matters. This recorded Seminar will teach you the 5 ways to respond to that question and the principles behind why Price doesn’t matter (they just don’t know it yet)
Bridal Show Q and A. In this Tele-clinic- Rick goes over the successful strategies of those who have knocked it out of the Park in Bridal shows. Rick is a former Bridal Show Producer and has the key techniques to help you make your next Bridal Show the best ever.
10 common Mistakes made by wedding marketers. In 2o + years in the wedding industry, Rick has seen a lot of marketing, some of it good, some of it bad and a lot of it …well. Learn the top ten mistakes in this recorded interview on the top 10 problems which you may be inadvertently be making in your marketing strategy.
Rick LIVE. If you haven’t had a chance to attend one of Rick’s live seminars, this will give you a good view (within earshot!) . Recorded Live. This is the 1 hour version of Rick’s most popular talk. Abridged for time, you will learn the foundational concepts which help Wedding Businesses grow and gain market share. Based on his seminar “Why Wedding marketing fails….(and how to fix it!)”
Workbook .PDF’s. Get the workbook that contains the forms and checklists Rick shares with his clients to help them with their clients and many articles (which go to the clients only) as well as 12 Special reports available only here. This workbook normally sells for $99. Also Included in the most recent version of Bridal show Success Secrets with Rick’s very successful “3-3-3 Method”.
Turbo Charge your Leads. If you have ever received a lead list and either a) did nothing with it or b) used it only to get no results, then here is the information to help you change your results. Learn how to get Brides to engage even if you have never spoken with them before and get them to take the next step in the buying process. Make your lead list super valuable today!
Mechanics of Raising your Prices. It’s easy to listen to someone tell you ”Boy, you sure should raise your prices” without having to worry about the results. There are certain steps you should take to help you do this successfully so you don’t over think it as well as make sure you don’t impact the market in the wrong way.
85% of Brides have not purchased what you sell prior to their wedding which means they don’t know how to buy what you sell. When they call you, they will then typically ask “How much” because they don’t know how to ask better questions (the questions which really matter) Learn the psychology behind price, how to get them onto a better question and 5 responses you can immediately start using when talking to these Brides.
The New psychology of Goal Attainment. It is normal to not hit your goal. In this day and age of complete information at our fingertips, we need more than mere motivation and “pep talks”. Learn the new strategy to attaining your goals and how to make your goal so deeply personal that you will live in your goal each and every day.
7 Deadly Sins of Salespeople. The way we may have been taught how to sell is no longer effective. In fact how many people sell is so bad, it’s a sin. Learn the 7 most popular “sins” of sales (and no…not asking for the sale is not one of them) and learn some ideas on how to fix these sins.
5 Keys to Maximizing your next conference. Whether you go to conferences often or not. Little or small, conferences where like minded people are one of the best places to get the information that will help you build your business effectively. There are certain things to do before, during and after your conference which will help you to maximize your attendance and add to your bottom line.
Build Your Wedding Association. If you belong to an existing association or if you want to start one, the key is participation. The key to participation is marketing which is what this CD is all about- how to get people to show up and participate and get results (even if there has not been an association in the past that could get results).