The New Economy for Bridal Salons
In the past five years, doing business as a Bridal Salon has changed dramatically. Watch this video to learn the top three struggles that most Bridal Salons face as well as a potential solution.
The New Economy of Bridal Stores
I’m Rick Brewer. I’ve Been in the wedding industry for 22 years. I have worked with over 2100 wedding businesses. I have worked one on one with hundreds of Bridal stores. Since 2000 things have changed. In fact, in the past 5 years things have changed dramatically.
Today I want to discuss those changes and some potential solutions.
Doing business as a Bridal store Is harder than ever. In the just the past 5 years or so the power has gone to the Bride. Where she used to be reliant upon us she now can find more information then she has ever been able too.And sometimes the information she has is ….bogus.
I’ve found The three top problems that Bridal shops experience are as follows
- #1 Internet. At any given time there are over 400,000 gowns for sale on ebay alone Not to mention the knock off gowns and the internet only shops as well.The internet doesn’t have to pay rent. It doesn’t have to pay employees, nor risk buying stock and maintaining inventory
- #2 problem- Girls want to shop on price. Let’s face it, many times we carry the same lines and the girls have done their research to figure this out.
- #3 problem Girls who want to use us as a closet.These are the worst as they take our time and our energy with no chance or intention of ever buying. In fact these Brides are just collecting information for free and in the process, cost you money.
Let’s look at each of these problems and how they can potentially affect you
All three problems have the great potential of being able to affect your attitude-which is the most dangerous struggle. When you lose your drive, it affects everything. Not to mention, it makes life a struggle for all those around you.
You have to pay the same costs and expenses to get your website functional and seen on top of that is your advertising bill. Because these brides are at the very top of the Buying food chain, or in other words, they start spending money with either the gown or the reception. Because you’re at the very top of the chain you need to invest heavily in marketing to make sure you catch her right at the beginning
Going back to the three main struggles that you face as a Bridal salon owner
We spoke about how the internet does not require the expense, the management or the marketing.It just requires being found (which your site needs to do the same).Problem is, getting your site to #1 on Google is not the primary thing you need to do, but it is the only thing the internet sites have to worry about.
The Brides who are the dreaded price Brides have always been around but these girls are much more prevalent and bold. While there are sales techniques which work you cannot make budgets magically appear for these girls so many times their restricted budget
will not allow them to purchase either way
As mentioned earlier there are girls who are just using you as a closet. These girls will take from you and cost you money We don’t need to beat that dead horse.
Most gown stores do not start to profit each month until they have sold their 20th gown. And that is each and every month. BTW- if you don’t know that number the number of dresses on average you need to sell to hit the break even point, you need too…find out right away
Maybe your store doesn’t require as many but to then have to deal with the other wedding professionals who want to come in and ride your coat tails by handing out their materials or asking you to refer them to your brides.
I mean let’s get real….I don’t blame them for wanting those leads for free (I would if I could and so would you) but the fact is, if you haven’t thought about it before, now you have and you now understand that those Brides cost you a ton of money.
Think about this….
If you were to divide the cost of all your expenses by the number of qualified prospects who come through your doors, you may be surprised…even shocked. Imagine that you added all together your rent, your marketing, every expense in keeping your doors open.
Now divide by the number of girls who come in your business.Do you now see the value of these girls? If you have expenses of around $10,000 per month and you have around 200 girls come in per month…these leads cost you $50 each…just to get them in the door…. even if they don’t buy thing one from you.
Finding a way to capture that value (in this case, her information) is similar to Solar Energy-it may cost you up front, but will produce every day that your business is open. Your business is after all a business
And if you don’t make money from it, you are running a charity. You are there to make money and deserve too.
These girls also do not have the “right” to wander in and try on gowns either. While they may believe that they are entitled and somehow them simply appearing in your shop is this a good, profitable business model? It is you that calls the shots.
Before you start to worry about “losing” business (you know…the business you haven’t gotten yet) again, the reasonable brides, the ones who are genuine will be ….reasonable and the others….
We have both had to deal with the girls who will never be satisfied and will always complain.
Going back to the wedding vendors. I have actually had Bridal shops who had wedding professionals who were mad because the Bridal Shop did not refer them more.
These people had the nerve to come in and complain as though they were co-owners of the bridal salon. Again, I sure would want those leads for free too but to make you feel bad about it is not reasonable.
I have developed a system which can handle both the brides and the wedding vendors in one fell swoop.
I will tell you about that in just a minute.
Let me first share that I get it- where things are at. Not only has business become harder, it has become more expensive to do business. You have more competition than ever before.
It’s just not easy by any stretch of the mind.
As I mentioned, I have worked with hundreds of Bridal Shops and these topics I have spoken of constantly come up in conversation. That is why I developed the ….
Bridal Leads Revenue System ™
This system helps to make your business more money by utilizing the value of all those who come in while helping you feel better about the Brides who never intend on buying from you.
This system is guaranteed , yes guaranteed to make you money.
As well as the constant line of Vendors who want you to promote their business for free, this system teaches you how to implement a lead system that you can charge vendors to participate in and candidly will be the best form of advertising they pay for.
Fun part is, this system will teach you how to get up and running within a week… Making money. I have worked out the kinks and found the ways to be successful to where you can even take this system and hand it off to a trusted employee to implement. It’s that easy.
Most Wedding Magazines and websites as well as every Bridal show in town, make sure to collect the leads of these Brides because of the pure value they offer to their clients and those wedding Professionals who know that value will be standing in line to participate.
In fact, make some phone calls…Ask around as though you wanted just the leads…
See how much it would cost you to get just the leads on a monthly basis from them.
I can’t promise how much money you will make (that depends on how much you will work the system) but as mentioned before- your leads are valuable and I share with you how to promote that value. Your leads simply need to stop going to waste
Let’s face it; You can do this yourself….If ….you are willing to deal with the struggles
- Struggles….Of those who won’t pay
- Struggles …Of those who won’t use the leads and complain
- Struggles…Of those who let everyone else use the leads unauthorized
- Struggles…Of taking the slow route to gaining the most vendors
Simply put…I help you take the shortcuts and avoid the pitfalls
PLUS I have put together a package you can’t ignore:
You will get over $1800 value for a sale price (you can see more about the system below)
As well as the sale price you don’t want to miss…
Again, the key here is to stop missing out on this source of income for your business that will run itself with little effort and bring more value. This is especially valuable to put more value in your business for an exit strategy (just in case you want to or need to sell your business) I firmly stand behind this product with this guarantee:If you follow all the steps and do not recoup your investment in 3 months, I will work with you until you do.(Then you get to keep all the money after that)Hands down, there is no risk to you. Take a look below at the bonus offers and get ready for an unbelievable low price offer. This is for a limited time and a limited number of set Here’s to your Leads Success!
Rick Brewer is known as the “Marketing and Selling to Brides Guru” and has worked one on one with over 2100 Wedding businesses and hundreds of Bridal salons across the US. Rick has a unique viewpoint in working with so many businesses who are trying to land the same client type and working with them over such a long period of time.
“Running a Bridal Salon has become more and more challenging. There are solutions to the struggles. There are those who have become very successful. Fact is you have to do all you can to stay on top as well as get ahead. Being a Bridal store is not supposed to mean being walked on by your clients and competition, but is supposed to be a service that is profitable.”
The Bridal Leads Revenue System ™ is the first complete system designed for today’s busy Bridal Salon owner to maximize revenue and realize the investment they have made in their business through rent, marketing and employee costs.
In this system, you will learn:
- The best method to set up a profitable lead system
- How to find local vendors who will pay to participate – and be thrilled with it!
- How to protect your leads from vultures who will try to steal them from you
- How to bring in money where before it was being lost and leaking out of your business
- Much More!
If you are tired of spending Hundreds of dollars getting your business known to brides only to have every local wedding vendor come it to have you refer them for free, then this is the system for you. Let’s face it; we are in business to first and foremost make money. If we don’t make money, we are acting as a charitable organization and won’t be around to serve our brides no matter how passionate we are about what we do.
Imagine bringing in an extra $400, $600, even More of money that won’t cost you any further investment- that’s right, no more inventory, no further employee costs and totally maximizing what you have already spent on marketing and the expense of running a successful bridal salon.
What would you do with that extra money if it were in your pocket right now?
- Take a much needed real vacation (by real I mean you have to leave town and get away from it all, not work related)
- invest in some necessary equipment which you have wanted/needed
- Get some training which will in turn help you turn an even bigger profit
- Simply relieve some of the stress known to 95% of small business owners.
This system has been designed to even hand off to a capable employee and have you monitor it’s success- That’s right- just hand the complete system off and follow the enclosed checklist to make sure it is being completed to your standards!
Here are 4 of the biggest reasons why this system will push you forward faster
- You will learn the proper techniques on how to approach wedding professionals. When you approach them asking to spend money with you, you will find that they quickly change their demeanor as they evolve from asking for the referrals for free to being asked to pay for them. This is a delicate process and if handled poorly, can be a big distraction.
- You will find the best and quickest technique which has proven to work in finding the most vendors out there. There are more than enough vendors out there to approach and having more to approach is always better than having less. This system will teach you how to get a line up for people to participate.
- There are pitfalls that have happened in the past with complete fulfillment, which again can cost you money. If you understand the process and put this process into order in the beginning, you will have a happy client base, as opposed to learning as you go.
- You will be able to charge more from the beginning. This system will teach you the true value of what you have in your leads and will help you to understand how and why to sell this value to others. Think about this; there have been paintings which have unbelievable worth sold at garage sales for pennies. You need to understand what you have and get the value you deserve.
This system is priced at $1397 and well worth the value at that price
When I work one on one with a Bridal Salon, I offer this at $797. as an add-on to coaching- Again a great value
For a limited time, and for only 100 Bridal Salons (I am marketing this to 6000 independently owned an operated bridal salons around the world like yours)
* With you giving me an honest testimonial based on your four month experience with the product. This testimonial can be video (preferred) or written. with permission to share. This is a win- win: you get a lower price with a guaranteed system and I get your testimonial to share with others (who I will then charge more for the product)
BONUS OFFERS: here is an additional offer for those first 100 – This will be a digital/downloadable product.
The Wedding Mastermind ™ is Rick Brewer’s complete library of information on how to market and sell to more brides. This compendium of information is a full Home Study course on the best techniques used by those across the country who have full schedules and are in demand with Brides. this set includes 12 audio CD’s (in MP3 format) a complete 64 page workbook and a Bonus of Rick’s book “7 Steps to a Stress Free Wedding” (.pdf) which you can use for the life of your business (a $299 Value)
To insure your success with this program, I have included a 1 hour one on one coaching session with me to work out any kinks or struggles you may be having. Every business is different and though the system is laid out step by step, there may be a market condition (perceived or real) , a challenge with your location or simply want to run a few things by me. I fully believe that not only will this system be a great success for you, and with this coaching am standing firmly behind it. (a $250 Value)
Do the Math…
Simple revenues from charging very low prices to very basic vendors (and just one of each- you may choose to do More than one of each vendor type)
Per Month Revenue (potential) $300 $400 $600
Here is complete value:
Bridal Lead Revenue System $1397
The Wedding Mastermind $299
Coaching Session $250
Total $1,946 Value
$397 (a $1549 Savings)*
$97 (Limited offer)