Trust but verify

Trust but verify

In 1986, while negotiating the nuclear arms proliferation agreement with Russia, Ronald Reagan famously quoted an oft used (translated) Russian proverb “Trust but verify”. The meaning behind this quote was to not just sit back and “hope” that things worked out as they...

The Problem with Sales

The problem with Sales According to the Sandler Sales Institute, the average sales person has less than 6 hours per week of actual face time (sales) with potential clients. With industries turning over clients as high as 90% year to year, this statistic shows why...

True Reason why she asks “How much”

Here’s why they ask “How much” There are typically three reasons why a Bride will ask you about your pricing and the fun part is it has nothing to do with you. While this question can be a frustrating thing, let me assure you it is A) not personal B) actually a good...

Wedding shows…Should you or shouldn’t you?

Do Bridal/Wedding Shows still work- Absolutely maybe… I get this question all the time: “Rick- do Bridal shows still work?”. The answer is easy for me- Sometimes…..or maybe….. The variables in why a wedding show will work or not work for a DJ are extreme, but let me...

Getting on “the list”

Getting on a list at a venue or reception center/hotel is something almost every wedding professional wants to do. Those who don’t want to do this simply do not understand the true value that is involved in getting on the list. Think about this; if you have 5 hotels...
The Over “Liking” of Facebook

The Over “Liking” of Facebook

We live and work in an industry where the barrier to entry is low and sometimes non existent. The cost to hang the label of “wedding professional” has never been lower or easier to create. If you think about it, you could enter into almost any part of the wedding...

Do Wedding shows work?

In this quick tip video, Rick Brewer answers the question, “do Wedding Shows work?” While many wedding professionals have tried and failed at working Wedding shows, there are those who have success after success with wedding shows. Fact is, you have a...

Life of a client or the buy again factor

Each business has an average life of a customer. This of course depends upon the factors of frequency of purchase coupled with the businesses interactions with the client in between. For example a car dealership may have a span in between purchases of 3 years on...

What makes your business money

There are many factors that make money for a business, but let me talk about the three that matter and make the most. Fact is, many will argue with me that the stuff they sell is what makes them money. Would it surprise you to learn that those things are simply an...