Just one single referral

Just one single referral

Seems like a very simple thing to do, but how much would one single referral that books be worth to you and your business? Imagine if you could build a machine that brought your business referrals on a regular basis. There are in fact many wedding pros who use this as...
Dopey Dopey Dopey

Dopey Dopey Dopey

I grew up in New York, where when we find something that is not well thought out, is considered dopey. At the top of the list of all things dopey (that not just I but those who also run or manage pages on Facebook)  is the self promotion to other wedding...
Do you have any References?

Do you have any References?

Ever have a bride who is looking for some references from past brides? How about the bride who wants to see you in action? Either way she is asking that you impose upon your past or current customers. Let’s face it; having a bunch of brides call past customers just...
The Cinderella Effect

The Cinderella Effect

There is such a huge importance to what you do that we many times lose focus on. I want to reemphasize this with you today as it is truly something that we need to keep in mind at all times when helping to serve and dealing with our Brides. I often speak of the four...
Trust but verify

Trust but verify

In 1986, while negotiating the nuclear arms proliferation agreement with Russia, Ronald Reagan famously quoted an oft used (translated) Russian proverb “Trust but verify”. The meaning behind this quote was to not just sit back and “hope” that things worked out as they...
The Problem with Sales

The Problem with Sales

The problem with Sales According to the Sandler Sales Institute, the average sales person has less than 6 hours per week of actual face time (sales) with potential clients. With industries turning over clients as high as 90% year to year, this statistic shows why...

True Reason why she asks “How much”

Here’s why they ask “How much” There are typically three reasons why a Bride will ask you about your pricing and the fun part is it has nothing to do with you. While this question can be a frustrating thing, let me assure you it is A) not personal B) actually a good...

Wedding shows…Should you or shouldn’t you?

Do Bridal/Wedding Shows still work- Absolutely maybe… I get this question all the time: “Rick- do Bridal shows still work?”. The answer is easy for me- Sometimes…..or maybe….. The variables in why a wedding show will work or not work for a DJ are extreme, but let me...

Getting on “the list”

Getting on a list at a venue or reception center/hotel is something almost every wedding professional wants to do. Those who don’t want to do this simply do not understand the true value that is involved in getting on the list. Think about this; if you have 5 hotels...